Google My Business Listings Optimization
Google My Business Consulting

Perfect Your Listings

Partner with our team of consultants to create, claim, and optimize your Google My Business listings.

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Creating multiple listings for your doctors and office locations can be tedious and time-consuming. We take care of it for you.

Why is Google My Business Important for Doctors?

Google My Business makes you and your medical practice discoverable online so more patients can find you. 93% of all online experiences begin with search engines and 90% of all searches occur on Google. Optimizing your Google My Business profile will increase your medical practice’s search visibility so you can get discovered by more patients.

For medical practices, growing your organic presence through Google My Business should be one of your top marketing priorities.

Local Google search results are determined based on relevance, distance, and prominence – among other factors. Google employs a sophisticated algorithm to return the best results to its users. Because they want to return high quality results, it is not possible to “pay your way to the top.”

Relevance

Tell Google about your medical practice. Who are you and what do you do? It is important to have a complete Google My Business profile. The more information you provide Google about your practice, the better.​

Distance

How far is your practice from the patient? If the patient doesn’t specify a location, Google will use his/her known location.​

Prominence

Prominence means: “How well-known is your business?” If you want to increase the prominence of your business, the best way to do so is to increase your online reviews and ratings. Your Google website ranking will also be taken into account so it’s important to follow best SEO-practices. Finally, Google will analyze your medical practice’s presence across the web, including blogs, articles, and directories.​

Other Google My Business Optimization Tips

Claim Your Listing It's important to claim your listing to edit and monitor it. Oftentimes, creating and claiming your listing is akin to herding cats and may involve postcard, phone, or video verification.

Add Consistent NAP Having a consistent name, address, and phone number (NAP) within your Google My Business profile is crucial. Make sure this information is up-to-date and consistent on all platforms, websites, and directories (not just Google My Business). Having an inconsistent NAP will mislead or confuse users and you risk losing their business. Furthermore, it may hurt your SEO rankings. You’re allowed to input two phone numbers (mobile and landline). You cannot enter your fax number.

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Add Photos Upload high quality, professional photos to your Google My Business profiles, particularly if the listing is for a doctor. High-quality, square headshots are more likely to be accepted by Google and displayed as the primary photo. You can also include the practice’s logo or images of the building/facilities. One recommendation is to avoid stock photos. Stock photos are acceptable on the website, but they do not belong in your Google My Business profile.

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Select Categories Google allows you to categorize your business. It’s important to select your categories carefully – they should be specific and relevant to your specialty. Don’t simply say “Doctor.” Instead be more specific (i.e., “Orthopedic Surgeon”). Avoid repeats or basic phrase variation. For example, the service “eye surgery” and “eye surgeon” are too similar and a waste of a category. You’re allowed to choose up to 10 categories. The first category you enter will be considered your primary category so this one carries more weight than others.

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Add Videos After you upload photos, consider adding videos to your profile. Very few practices (or businesses in general) take advantage of this feature. If you choose to add a video, it will set you and your practice apart from other listings. The process of adding videos to your Google My Business profile is similar to photos: within the main dashboard, navigate to the Photos tap and select “Video” from the top toolbar.

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Add Hours Potential (and existing) patients want to know when you’re open for business. Listing the hours helps visitors know when they can and cannot contact you. Google My Business also allows you to update your hours for holidays using the “special hours” feature.

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Add A Compelling Business Description This is your opportunity to shine. Tell potential patients what sets you apart from other doctors or medical practices. Do not include URLs or HTML code. The business description is limited to 750 characters so be sure not to exceed this length. Lastly, avoid keyword stuffing, but be sure to target relevant and important terms.

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Add Your Practice's Website URL The URL should direct users to the practice’s website. Do not direct users to a social media profile like Facebook or LinkedIn.

Google My Business

Listing Management

Managing your Google profiles can be time-consuming and tedious, particularly for larger medical practices. To ensure your profile is effective and driving quality traffic to your website, leave your Google My Business profiles in the hands of professionals. rater8 consultants are experts in Google My Business marketing for medical practices. Our qualified team will ensure each listing is unique, professional, and drives results.

  • Setup and configuration
  • Content writing
  • Keyword analysis
  • Ensure profile accuracy and consistency
  • Remove/merge duplicate listings
  • Respond to online reviews
  • Create monthly Google My Business posts
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