Case Study

Suburban Orthopaedics

Increased internet referrals by 41% year-over-year

Profile:

Suburban Orthopaedics features 6 physicians, 5 physician assistants, and 8 physical therapists.

Suburban Orthopaedics is a 6 doctor practice serving the Chicago area. Competition for patients in Chicago is fierce as the city hosts over 400 orthopedic surgeons. With this in mind, Suburban Orthopedics began looking at ways to better capture prospective patients’ attention and book more appointments.

“One area we noticed that needed improvement was our practice’s online image, especially as more and more patients are turning online to “shop” for care. Our office locations’ and providers’ online reviews and ratings didn’t match the actual care we provide. And that other practices nearby were starting to significantly build up their online reviews.”

Damon Byers, Practice Administrator
To prevent falling behind, Suburban Orthopaedics began exploring reputation management solutions. After being referred by a colleague in AAOE, Suburban Orthopaedics went live with rater8 in June of 2018. 

Results

Within a few months of sending automated surveys through rater8, Suburban Orthopaedics’ reviews and ratings on Google, Healthgrades, and other healthcare review sites increased sharply. Following the improvement in their online reputation, Suburban Orthopaedics experienced a sharp increase in their patient internet referrals. From October 2018 to February 2020, Suburban Orthopaedics experienced a 41% year-over-year growth in internet referrals. This translates to an increase of 144 new internet referrals per year, or 24 new patients per doctor per year.

Return on Investment

Suburban Orthopaedics realized a return of 29 times their investment in rater8. They went from 29 internet referrals per month to 41, representing a 41% year-over-year increase in internet referrals. That’s 12 more internet referrals per month (or 2/month for each of their 6 doctors).

“rater8 has been the most cost-effective investment we’ve ever made in marketing technology.”

Damon Byers, Practice Administrator
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