Increased internet referrals by 41% year-over-year
Suburban Orthopaedics features 6 physicians, 5 physician assistants, and 8 physical therapists.
Suburban Orthopaedics is a 6 doctor practice serving the Chicago area. Competition for patients in Chicago is fierce as the city hosts over 400 orthopedic surgeons. With this in mind, Suburban Orthopedics began looking at ways to better capture prospective patients’ attention and book more appointments.
Within a few months of sending automated surveys through rater8, Suburban Orthopaedics’ reviews and ratings on Google, Healthgrades, and other healthcare review sites increased sharply. Following the improvement in their online reputation, Suburban Orthopaedics experienced a sharp increase in their patient internet referrals. From October 2018 to February 2020, Suburban Orthopaedics experienced a 41% year-over-year growth in internet referrals. This translates to an increase of 144 new internet referrals per year, or 24 new patients per doctor per year.
Return on Investment
Suburban Orthopaedics realized a return of 22 times their investment in rater8. They went from 29 internet referrals per month to 41, representing a 41% year-over-year increase in internet referrals. That’s 12 more internet referrals per month (or 2/month for each of their 6 doctors).
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