Case Study

Pediatric Ophthalmic Consultants

Profile:

Pediatric Ophthalmic Consultants (POC) has 11 surgeons and 3 office locations in the New York City metro area.

POC has served the New York region for over 30 years. 

“The problem we wanted to solve was translating all of the excellent feedback we have always received directly from our patients and their families onto our online reputation”

Mark Steele, MD - Founding Partner of Pediatric Ophthalmic Consultants

POC wanted to build up its online reviews quickly, but they also wanted something that was able to collect patient feedback as well. “Our goal was to have our online profile reflect the excellent care we deliver and to discover any patient feedback that might negatively impact our reviews,” said Steele. “rater8 allowed us to do both!”

Results

POC’s reviews increased rapidly. Along with building more than 2,000 online reviews for its doctors, the practice improved its care delivery processes by analyzing the patient feedback collected by rater8’s micro-surveys.

“We have trained a lot of younger doctors, and with our three locations, it’s sometimes difficult to keep track of everything that goes on. rater8 has made coaching and running the practice smoother,” stated Steele. “For example, we noticed that patients kept leaving comments about how they felt rushed with one of our younger doctors, so we simply suggested to the doctor to ask the patients at the end of their appointments if they had any other questions. After the doctor started asking this, patients’ perceptions of being rushed ceased and his excellent online ratings took off!

Here are the present Google My Business listings for three of their doctors:

How important is Google My Business?

At rater8, we always talk about the importance of your Google My Business (GMB) profiles. These online profiles are highly visible by prospective patients.

To underscore the importance of GMB profiles, we analyzed Pediatric Ophthalmic Consultants’ Google Analytics data (which tracks website visitors) and Google My Business Insights (which tracks how many views/interactions your profiles generate). 

Like other medical practices, POC’s Google My Business listings received far more views than their website. 

In fact, POC’s Google My Business listings views received 9.1x the number of views as their website pages. 

 

*Website Page Views are visitors to the homepage, office location pages, and doctor bio pages.
Google My Business Listing Views are views of the practice location listings and doctor listings.

Medical practices spends thousands of dollars on their websites, but often neglect their online Google My Business profiles. Given that patients are seeing their GMB profiles 9x more than their website, rater8 perfected these profiles for POC.

With rater8, POC was able to build thousands of reviews and polish their GMB profiles to ensure they make a stellar first impression for patients every time.

Want to see how you appear online?

Schedule a demo and our team will put together a detailed online reviews analysis for your and your fellow doctors, analyzing your presence across Google, Healthgrades, and Vitals.