Case Study

Columbia Skin Clinic

Increased Online Reviews by Over 1,000%

Profile:

Columbia Skin Clinic features 10 dermatologists and 3 advanced practitioners.

The Challenge

Columbia Skin Clinic has served central South Carolina for over 20 years. The practice started as a small clinic and has grown to be the largest and most experienced Dermatology Group in the area with four office locations. However, despite winning “Best Dermatology Group in ‘Best of Columbia’ Awards three years in a row, they ratings didn’t tell the same story. 

The Solution

Columbia Skin Clinic needed to improve its ratings quickly. After hearing about the success other practices have had with rater8 from their marketing agency, Columbia Skin Clinic selected rater8 as their reputation management company.

“I was surprised by how quick and easy implementation was,” said Bowen. “It only took two days to be up and running.”

Results

Columbia Skin Clinic’s ratings improved rapidly. During their 30-day free trial, their main office Google Listing increased from a 3.5 to a 4.4 star rating and their Irmo location went from a 3.0 to a 4.2 star rating. Not only did Columbia Skin Clinics location ratings and reviews increase, but so did their dermatologists’ individual profiles. 

Within six months, Columbia Skin Clinic’s main office Google listing was up to a 4.7 star rating with 220 reviews, and the total increase of reviews across all their provider and location Google My Business listings was 1,379%.

Today, with rater8’s help, Columbia Skin has added over 2,300 online reviews and their main office listing has 584 Google reviews averaging 4.8 stars.

"We quickly saw results in our Google ratings and online presence. And the patient feedback we collected with rater8's surveys on our operations was invaluable as well."

Jennifer Bowen, Practice Administrator

Fast forward to 2021, Columbia Skin Clinic is now the winner of the “Best Dermatology Group” in Columbia five years in a row with a stellar online image to match.

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