Welcome to the digital era, where your online reputation holds the key to your organization’s success.
If you’re a healthcare professional grappling with a slew of less-than-stellar patient reviews pushing you to the bottom of Google search results, getting your name on the map may seem like an uphill battle.
But how can you get into the good graces of Google’s algorithms to promote your practice and doctors to new patients?
That’s where rater8’s Reputation SEO audit comes into play. The thought of an “audit” might send shivers down your spine, but no need to fret!
Read on to learn what the process entails and what proactive steps you can take to enhance your online presence and dominate search results with ease.
- Learn about the “Four R’s” of your online image — reviews, ratings, recency, responses — and their importance in gaining favor with Google’s algorithms.
- With 86% of patients relying on online reviews to help drive decisions about their healthcare, it’s imperative to understand where you need to bolster your Reputation SEO.
- Analyze all of your doctor and office location listings to determine the quality of their ratings and reviews. How many have 4.8+ stars and 20+ reviews?
- Undergo a recency analysis of your reviews. Delve into your listings to identify trends, patterns, and how long it’s been since your last patient review.
- Discover how to simplify your workload with rater8’s pre-written, HIPAA-compliant review responses and automated replies to Google ratings without comments
- Learn how to set up your rater8 Reputation SEO audit and take advantage of our 30-day free trial.
The Foundations of Reputation SEO
You’ve heard of search engine optimization (SEO), but what about Reputation SEO? A game-changer in the digital realm, Reputation SEO uses patient-generated content to optimize your online presence so your practice ranks higher in local (“near me”) searches on Google. Effective Reputation SEO involves optimizing the “Four R’s” of your practice’s online image, each of which contributes significantly to Google’s algorithms:
- Reviews: How many total reviews do your listings have?
- Ratings: Are your star-ratings high enough (4.8+)?
- Recency: Are you receiving reviews regularly?
- Responses: Are you responding to patient reviews?
In other words, it’s all about getting Google to promote you over your competitors in the local “near me” searches. While many factors are used to determine these search result rankings, the good news is, with some help from rater8, you can effortlessly optimize each of the “Four R’s” to maximize your Reputation SEO in a painless and cost-effective way.
Why is an Audit Necessary?
A 2020 Doctor.com survey found that doctor ratings are the top factor influencing patients in deciding whether to book an appointment. Similarly, SoftwareAdvice found that 71% of patients use online reviews as their first step in finding a new doctor. When the decision-making power of your patients hangs in the balance of your online image, understanding the intricacies of your Reputation SEO is vital.
By undergoing a comprehensive analysis with our team of experts, you gain actionable insights on how to increase your visibility, foster trust with patients, and see where you stand in your local market.
Your Reputation SEO Scorecard
The first step toward improving your Reputation SEO begins with undergoing a rater8 Reputation SEO audit. Think of it as your organization’s annual check-up. It’s quick, seamless, and bound to provide you with tangible recommendations for your practice.
Here’s what you can expect during the demo:
1. Quality of Ratings & Reviews
The audit starts with a thorough review of all your office location listings and individual doctor listings. Do they have 4.8+ stars? Are there 20 or more reviews on each? These key indicators will keep you in the good graces of Google’s algorithms, helping you rank higher in local search results and edge out your competition so you can earn coveted positions in the Google 3-Pack.
Your dedicated reputation expert will demonstrate rater8’s automated online review builder in action, highlighting its ability to seamlessly cultivate 5-star patient reviews via post-visit text and email requests.
2. Recency Analysis
Another critical component of Reputation SEO is the recency of your patient reviews. In short, the more recent the reviews, the better. At rater8, we tend to encourage having at least one Google review less than a week old. During your audit, our intelligent platform will automatically analyze each of your online listings and capture data on the “Four R’s” — reviews, ratings, recency, and responses. From there, your dedicated reputation expert will delve into the analysis findings.
3. Review Responses
Apart from demonstrating courtesy to your patients, there’s an added benefit to engaging with online reviews. Google favors organizations that respond to patient reviews and rewards them by ranking them higher in search results. Responding to every single patient review may seem daunting, but you’ll discover how rater8’s pre-written, HIPAA-compliant review responses and automated responses to Google ratings without comments can take one more thing off your plate.
Additionally, our team will analyze how your practice appears on secondary review sites such as Healthgrades, Vitals, and WebMD. Plus, they’ll demonstrate how rater8’s review-building algorithm automatically and intelligently redirects patients to where you need reviews the most, so you can rest easy while rater8 strategically maximizes your practice’s Reputation SEO.
Are you ready to put yourself in the driver’s seat and take control of your online presence? It all starts with a Reputation SEO audit, where a rater8 team member will walk you through your Reputation SEO scorecard and offer next steps on how to improve your online image.
You’ll also have the option to experience the power of rater8 through a 30-day free trial! You’ll gain access to your very own personalized rater8 dashboard — a user-friendly, centralized hub for monitoring reviews and tracking your progress — and our cutting-edge, automated review-building solution.
Did we mention how seamless implementation is? rater8 integrates with over 100 leading practice management and EMR systems, ensuring all review requests are fully automated and sent exclusively to verified patients. You’ll be on your way to acquiring new patients and outshining your competition in no time.