rater8’s Founder and CEO, Evan Steele, joins Intrepy Healthcare Marketing’s Founder & CEO, Justin Knott, in this special episode of the Patient Convert Podcast. Dedicated to delivering cutting-edge insights and interviews, this podcast offers the most up-to-date strategies in healthcare marketing.
In this episode, Evan and Justin discuss the significance of both Reputation SEO and traditional SEO within the healthcare sector. They delve into the crucial role Google plays in enhancing search visibility and examine how reputation and visibility directly affect patient acquisition.
Topics covered in the episode:
- The influence online reviews have on healthcare decisions
- How to seamlessly integrate Reputation SEO and traditional SEO
- The impact of online reputation management on the patient experience
Listen to the full episode below!
- Reputation SEO vs. Traditional SEO: Analyzing the Future of Local SEO
Evan Steele — Founder & CEO, rater8
Evan’s career in healthcare technology spans 25 years. He was a medical practice administrator for nine years before founding SRS Health, an electronic health records company focused on specialty physician practices. His focus on software ergonomics and his passion for customer service enabled high volume specialty physicians and practices to operate at peak efficiency. Evan brings that same dedication to rater8, the leader in healthcare reputation management.
Justin Knott — Founder & CEO, Intrepy
Justin is a growth marketing expert and CEO of Intrepy Healthcare Marketing. He works with medical practices and healthcare organizations to tell their stories, promotes their procedures and specialties, and develops patient-centric marketing strategies that attract and retain patients. Justin’s expertise lies in marketing strategy, SEO, and paid ads. He regularly speaks and contributes to national publications on various digital marketing topics.