The holidays are here, and while this means downtime for many medical practices, it’s the perfect time of year to focus on marketing your practice. This time of year is an ideal opportunity to send well-wishes to your patients, show a personal side to your healthcare practice, and boost your bottom line.
Holiday Emails and Newsletters
Email marketing is proven to be one of the best strategies for marketing, and the holiday season is a great time to remind patients of what your practice has to offer or health tips for the new year. It can be personalized by adding a picture of you and your staff wishing you a happy holiday. Make it fun and include pictures of you or your team members with family, pets, etc. Create a newsletter sharing holiday office hours, charity events, and other holiday-related happenings in your community. You can do a year in review highlighting things like new doctors or staff members to the practice.
Sharing on Social Media
Social media offers ample opportunities to connect with patients and potential patients. Engage with your followers by asking them to leave posts that show them celebrating the holiday in a healthy way. Create a fun holiday raffle or picture contest. This will help you engage with your current patients while also encouraging potential patients to participate.
Giving Back During the Holidays
Community outreach is a way of giving back and really showing your practice’s values.
Collect canned food, toys, or donations in exchange for a discount on a product or service. You may want to give a portion of your proceeds to a local charity during the month of December. This will serve your community and increase awareness about your healthcare practice. Promote the cause on your website, blog, social media accounts, and your office.
Some other marketing ideas are to revamp your website with holiday-themed logos and pictures, write a holiday-themed blog, and send out holiday cards to your patients.
If it feels like you are overloaded with a big to-do list, marketing during the holidays can feel overwhelming. The key to avoiding stress is to have fun, involve your team, and use marketing to express your practice’s gratitude, personality and mission.