poa princeton orthopaedic associates case study with rater8

TestPrinceton Orthopaedic Associates

Princeton Orthopaedic Associates

Increased Online Reviews by 1,336%​


Princeton Orthopaedic Associates employs over 200 professional and support staff to provide orthopedic care in the Princeton, NJ area. This includes 26 physicians, 17 orthopedic surgeons, one non-operative sports medicine, 5 physiatrists (physical medicine doctors), and 3 podiatrists.

Similar to other long-standing medical practices, Princeton Ortho struggled to get their online reputation to match their true reputation.

"We’re the leaders in our market with fellowship-trained doctors who provide excellent care at state-of-the-art facilities. However, our reviews on the internet didn’t reflect that. Handing out business cards with links to review the doctors was taking too much of the staff's time and not delivering the results we needed. So we decided to look for a healthcare-focused reputation management solution that interfaced seamlessly with our practice management system and automated building online reviews. rater8 met all of our criteria."

Rob Simpson, Executive Director


In less than a month of using rater8, Princeton Ortho almost quintupled their Google reviews. They went from 55 reviews and a 3.3 average star-rating across five offices to 262 reviews with an average star-rating of 4.6 stars. “To say we were thoroughly impressed is an understatement,” shared Rob Simpson. “It took us years to accumulate 55 reviews. And then we built almost 200 in one month.”

After a few more months of only focusing on their location reviews, POA began allocating a portion of patients to leave reviews on their doctors’ listings across Google, Healthgrades, and Vitals, and on the practice’s Facebook page. All they had to do was set their review and rating goals across these review sites, and rater8’s pollin8™ feature took care of the rest.

So how does Princeton Orthopaedic Associates’ online reputation look today?

As of December 7, 2020, they’ve increased their Google reviews by 1,336%, Healthgrades by 34%, Vitals by 103%, and Facebook by 288%.

In the last 12 months, prospective patients have viewed Princeton Ortho’s Google My Business listings 1.2 million times. Because all of Princeton Ortho’s listings have high ratings and a large number of reviews, many of these views become booked appointments.

Princeton Orthopaedic Associates pollin8 results chart
Bar chart showing Princeton Orthopaedic Associates online reviews added by star rating, 2015-2021. POA received fewer than 250 ratings annually, 2015-2018. Jumped to nearly 1,500 when they began rater8 in 2019. ~97% are 5 stars.
Princeton Orthopaedic Associates Google My Business profile with 4.8 stars overall and over 500 reviews

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