rater8 Blog

The Modern Patient Journey: What They See Before They See You — Webinar

In this session, rater8’s Solution Marketing Manager, Tara Tate, takes you behind the scenes of the modern patient journey — from Google’s AI Overviews to ChatGPT and social media — to show you exactly what your patients see when they search for care.
rater8 presents, "The Modern Patient Journey: What They See Before They See You"
Written by

Emily Manuel

Published

December 17, 2025

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Think you know how patients are finding your practice? The reality has changed.

In this session, rater8’s Solutions Marketing Manager, Tara Tate, takes you behind the scenes of today’s patient search journey, from Google’s AI Overviews to ChatGPT and social media, to reveal exactly what patients see when they search for care.

You’ll learn why some practices consistently surface in AI-driven results while others are overlooked, and how small, practical changes can significantly improve your visibility well beyond your website.

Topics covered include:

  • See your practice through a patient’s eyes and understand how patients are searching for care in 2026 and beyond.

  • Identify the real questions driving patient searches, and how FAQ pages and blog content influence AI results.

  • Understand how structured data, verified listings, and consistent reviews impact who shows up first, and who doesn’t.

If you were unable to join us for the webinar, check out the recording below!

Speaker:

Headshot of rater8's Solutions Marketing Manager, Tara Tate.

Tara Tate — Solutions Marketing Manager, rater8

Tara Tate is a Solutions Marketing Manager at rater8, where she helps healthcare organizations improve their online presence and attract more patients. With experience in sales, business development, and marketing, Tara leverages insights from working closely with medical practices to understand their challenges and translate them into solutions that help providers connect more effectively with patients online.
 
How Community Health Centers of the Central Coast nearly doubled Google Business Profile views by growing their online reviews 40x
How OrthoGeorgia turned 65 years of great care into 4.7+ star ratings across every provider and location
Cardiovascular Consultants Medical Group rises to the top of AI search after increasing their monthly online reviews by 53x with rater8
How Cardiovascular Logistics conquered local and AI search results
Building excellence from the inside out: How IMP grew online reviews by 1,961% and became a “best doctor” in Google’s AI Overviews
How rater8 propelled Urology for Children to the top of AI search results
Emily Manuel
Emily is rater8’s marketing communications manager, specializing in branding, content strategy, and digital storytelling. With three years of B2B SaaS experience in healthcare tech and certifications in HubSpot Content Marketing and Google AI Essentials, Emily shares insights that help practices improve their online reputations and stay ahead in the new era of AI-driven patient search. Her work has been published by Electronic Health Reporter, Medical Economics, and HealthITAnswers.

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