AI is redefining how patients find and choose healthcare providers. Are you keeping up?
From AI-generated search results to chat-based discovery, staying competitive in this fragmented landscape requires a new approach to optimizing and maintaining your online presence.
Join rater8’s Senior Solutions Marketing Manager, Lauren Lawson, and Intrepy Healthcare Marketing’s Founder and CEO, Justin Knott, as they unpack the implications of Google’s AI Overviews, the rise of conversational AI, and the new rules of SEO.
Topics covered include:
- Learn why AI-powered search is changing how patients find and choose providers, and what that means for your practice.
- Discover how Google’s AI Overviews decide which doctors and practices get featured, and how to make sure you’re one of them.
- Walk away with actionable SEO and reputation strategies to keep your practice competitive in an AI-driven search landscape.
If you were unable to join us for the webinar, check out the recording below!
Speakers:
Lauren Lawson — Senior Solutions Marketing Manager, rater8
Lauren Lawson is a skilled product marketer with a proven track record in the health care industry, specializing in solutions that empower medical practices. With expertise in reputation management, patient engagement, and employee engagement, Lauren supports health care technology solutions that help practice leaders build positive patient experiences and drive sustainable improvements in practice growth and the patient journey.
Justin Knott — Founder & CEO, Intrepy
Justin is a growth marketing expert and CEO of Intrepy Healthcare Marketing. He works with medical practices and healthcare organizations to tell their stories, promotes their procedures and specialties, and develops patient-centric marketing strategies that attract and retain patients. Justin’s expertise lies in marketing strategy, SEO, and paid ads. He regularly speaks and contributes to national publications on various digital marketing topics.
