Referrals don’t happen in a vacuum anymore.
Long before a patient calls your office, they’re researching you online. Increasingly, that research isn’t happening through traditional search alone—it’s being shaped by AI tools like Google’s AI Overviews and conversational AI platforms such as ChatGPT and Perplexity.
Some practices are showing up consistently across these experiences. Others aren’t showing up at all. And in many cases, when information is incomplete, inconsistent, or outdated, AI tools may fill in the gaps—sometimes inaccurately.
In this 30-minute session, Tara Tate, Solutions Marketing Manager at rater8, breaks down what’s changed in the patient search journey and what it means for your organization.
Topics covered include:
- Understand how patients are searching for care in 2026 and how AI tools are shaping what they see before they ever visit your website.
- Explore how platforms like Google’s AI Overviews and conversational AI tools decide which practices to surface, and where they pull their information from.
- Walk away with practical ways to evaluate how your organization appears across AI tools and where gaps may exist.
If you were unable to join us for the webinar, check out the recording below!
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