The importance of having a significant number of online reviews can’t be understated. According to a survey by BrightLocal of 1,031 consumers, the average consumer wants a businesses to have at least 34 reviews before trusting the accuracy of its star rating.   Personally, I like to see at least 100 online reviews when choosing a doctor because there are many ways in which ratings can be manipulated. What if a doctor pressed friends and
According to a recent J.D. Power study, the answer is “yes.”   As hotel guests increasingly come to expect amenities that used to be special perks, such as free Wi-Fi, complimentary breakfasts and premium bed linens, the industry may be reaching a customer satisfaction plateau, according to the J.D. Power 2016 North America Hotel Guest Satisfaction Index Study.   “Customers have responded well to the enhanced offerings provided by some hotel brands to create value,